Today, we had a chance to talk with Riad Daloussi, a trusted Canadian entrepreneur who works in both real estate and equipment supply. He helps people buy land, plan projects, and get the right machines for their needs. Riad Daloussi believes that trust is not just a part of business, it’s what makes everything work in the long run.
In this, he shared how being honest, staying clear, and showing up for clients builds strong and lasting partnerships. He talked about the value of helping others win, not just making a sale. For him, real success comes from doing the right thing every day and treating people with respect.
Interviewer: Welcome, Riad Daloussi. It’s a real pleasure to have you with us today. You’ve said, “Building trust is key in real estate and equipment supply.” Can you explain what you mean?
Riad Daloussi: Thank you for having me. Trust means people feel safe doing business with you. In real estate or equipment, clients make big decisions. They need to believe you’ll do what you promise. Trust is built by being honest, clear, and reliable in every step. Once people trust you, they’ll come back and also refer others. It’s the real foundation of any long-term business.
Interviewer: What are some ways trust is built in real estate?
Riad Daloussi: Trust is built when you’re honest and upfront. Give full details about the property, no hidden surprises. Be patient with clients, explain the process clearly, and always follow through on what you say. If you say you’ll call or send something, do it. Clients feel secure when they know you’re looking out for their best interest, not just trying to make a sale.
Interviewer: How does trust work in the equipment business?
Riad Daloussi: In the equipment world, trust is all about quality, service, and reliability. Clients want to know the machines they buy will work as promised. That means giving honest specs, delivering on time, and helping after the sale. If something goes wrong, they expect support. Being there when they need you shows you care and that builds strong trust over time.
Interviewer: Why do people lose trust in real estate or equipment suppliers?
Riad Daloussi: People lose trust when things are hidden or not explained properly. Maybe the equipment doesn’t match the description, or the property has legal issues nobody mentioned. Delays, broken promises, and poor service all damage trust. Clients remember how you made them feel. If they feel misled or ignored, they won’t return and they’ll probably tell others too.
Interviewer: What should someone look for in a real estate partner?
Riad Daloussi: Look for someone who listens and gives honest advice. A good real estate partner doesn’t rush you, they guide you. They explain everything clearly and stay by your side until the deal is complete. Also, they answer your calls and check in often. When you feel like they care more about your success than their commission, that’s a good sign.
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Interviewer: Is reputation more important than price?
Riad Daloussi: Yes, reputation matters more than getting the cheapest deal. A low price might look good at first, but if the product or service is poor, it can cost more later. People prefer to deal with someone they’ve heard good things about. A strong reputation means many others had a good experience, and that’s worth a lot more than a small discount.
Interviewer: How can professionals build a strong reputation?
Riad Daloussi: It takes time and effort. Always keep your promises, treat people with respect, and be clear in everything you do. Answer questions honestly, even if the answer isn’t what the client wants to hear. Do your job well every time. Over time, people will start to recommend you. That’s how a strong and trusted reputation grows naturally.
Interviewer: What role does communication play in trust?
Riad Daloussi: Communication is the heart of trust. Clients want updates, they don’t want to chase you. Always reply to messages, even if just to say you’re working on it. Speak in simple words, avoid confusion, and be clear about the next steps. Good communication makes people feel safe, while poor communication creates stress and doubt.
Interviewer: In real estate, how do you deal with unexpected issues?
Riad Daloussi: Be honest and act fast. If a problem comes up, like a legal delay or paperwork issue, tell the client immediately. Don’t hide it. Offer a clear solution or next step. Clients understand that things can go wrong, but they appreciate when you stay calm, take responsibility, and keep them informed. That honesty builds even stronger trust.
Interviewer: What do buyers care about most in real estate?
Riad Daloussi: Buyers care about value, safety, and location. They want to know they’re making a smart choice. A clear title, good neighborhood, and future growth potential all matter. But just as important, they want to work with someone who’s honest and helps them feel confident. Buying real estate is big, and trust plays a big role in that decision.
Interviewer: What matters most to machinery buyers?
Riad Daloussi: They want machines that do the job, last long, and don’t bring headaches. They also want to know that help is available if something breaks. A reliable machine, good service, and easy access to parts are what they look for. If you provide that, and you’re there when needed, they’ll keep coming back to you.
Interviewer: How important is after-sales service?
Riad Daloussi: It’s just as important as the sale itself. People remember how you treat them after the deal is done. If a problem happens and you fix it fast, they’ll respect you even more. After-sales service shows that you care, and not just about money. That kind of support builds loyalty and trust over time.
Interviewer: What’s the biggest mistake people make in these industries?
Riad Daloussi: The biggest mistake is chasing quick profits and ignoring the long-term relationship. Some push sales too hard or make false promises just to close a deal. That hurts trust and reputation. It might work once, but people won’t come back. The better path is slow, steady, and focused on helping clients win too.
Interviewer: How can new entrepreneurs build trust early on?
Riad Daloussi: Start with small steps done well. Be honest, be helpful, and show up when you say you will. Focus on giving real value, not just selling. If a customer sees you’re trying your best and being fair, they’ll tell others. That’s how you build a name people trust, even if you’re just starting.
Interviewer: What’s your approach when a deal falls through?
Riad Daloussi: Stay calm and respectful. Things don’t always work out, and that’s okay. I try to understand why and see if there’s another way to help. Even if the deal ends, a kind and helpful attitude leaves a good impression. Many people come back later because of how you made them feel.
Interviewer: How do you keep long-term clients?
Riad Daloussi: Stay in touch and be helpful, even when they’re not buying. Send useful updates or just check in. People like to feel remembered. Offer support when needed, and thank them often. It’s small things, like being available or giving honest advice, that keep relationships strong.
Interviewer: How do real estate partnerships work?
Riad Daloussi: Partnerships work best when everyone is clear about their role. Whether it’s land, money, or project planning, everyone should know their part. Regular check-ins and simple, fair agreements help avoid problems. Most importantly, partners need to trust each other
Interviewer: How do you build trust with overseas suppliers?
Riad Daloussi: Be clear, respectful, and consistent. Share real feedback, pay on time, and keep communication open. If something isn’t right, be honest but fair. Visiting their facilities helps too. Strong relationships are built when both sides are open and reliable. It helps everyone succeed together.
Interviewer: Is transparency more important today than before?
Riad Daloussi: Yes, much more. People can compare prices, read reviews, and ask others in seconds. If you’re not clear or try to hide something, they’ll find out. Being honest, even about challenges, builds more trust than pretending everything is perfect. Transparency shows strength and builds real respect.
Interviewer: What advice would you give someone trying to grow in these fields?
Riad Daloussi: Focus on helping clients win. Be patient, stay honest, and build one strong relationship at a time. Learn from mistakes and always improve. Business will grow if you build it on trust. People do business with those they believe in, and that takes time and effort.
Interviewer: What’s one final message you’d like to share about trust?
Riad Daloussi: Trust is built by doing small things right every day. It’s not about being perfect, but about showing people you care and that you’re reliable. When people trust you, they’ll work with you again and tell others. In any business, trust is the real key to long-term success.
Interviewer: Thank you so much, Riad, for sharing your time and insights. This was truly helpful.
Riad Daloussi: Thank you. I’m glad to share and always happy to help.